Archive for August 2011

Weekly Digest #98

More domain names, more branding woes

New rules that will dramatically expand the number of domain names on the Internet have sparked warnings that Canadian companies that want to defend their brands will face heavy costs.

The naming rules, set to come into effect next year, will encourage “cybersquatters” who can harm a brand’s identity, and force companies to spend large amounts to attract customers to multiple domains, independent Montreal media agency Media Experts Inc. said in a report.

read more


Trademark Holders Face an Explicit Problem With .XXX Web Domain

The keepers of corporate trademarks in many a law department are going to need to have an unusual conversation in the next few weeks: “What should we do about the .xxx domain?”

As ICANN’s expansion of generic top-level internet domains (gTLD) goes into effect, one of the first eye-catching gTLDs to take the stage is the clearly defined .xxx, which will be available to companies specializing in “adult entertainment.” In other words, pornography is about to get its own corner of the Internet.

So what does this mean for non-porn businesses on the web? “Brand owners are faced with the same situation they face whenever a new domain name ending comes out,” says Troy Larson, an IP associate at Ballard Spahr LLP in Philadelphia. “How do I make sure cybersquatters don’t register my brand as a domain name and then use it for a nefarious purpose, or just some purpose that creates confusion?”

In other words, you may already own,, and, but now is about to go on the market.

read more


Celeb names banned from .xxx domain

Hundreds, possibly thousands of celebrities have had their names permanently banned from the new .xxx adults-only Internet domain, according to The Register.

Everyone from Justin Bieber to Piers Morgan has had their .xxx address placed into a permanent “reserved” status by the registry manager, ICM Registry.

This means that cyber squatters or crafty porn Web masters will not be able to register domains such as or to drive traffic to their sites. It also means many celebrities will not have to pay to protect their personal brands in the forthcoming .xxx “sunrise period” or take cyber squatters to court in future.

read more


Man who registered Amy Winehouse charity name strikes back at family

Martin McCann, who bought the domain name, has condemned attempts to ‘pressure’ him into handing over website

The man who is standing in the way of Amy Winehouse‘s posthumous foundation has lashed out at the singer’s father. Martin McCann registered a company called Amy Winehouse Foundation Ltd and bought the domain name, blocking the family’s plan to do the same. Now he has condemned Mitch Winehouse’s attempts to “pressure” him into handing over the website, demanding an apology before “comes to [any] arrangement”.

read more


Dot VN, Inc. Announces New Vietnamese Domain Names Popular With Rural Internet Users

an Internet and Telecommunications Company and the exclusive online global domain name registrar for the Country of Vietnam (“the Company” or “Dot VN”), announced today that since it’s official launch of the Vietnamese Native Language Internationalized Domain Names (“Vietnamese IDN”) on April 28, 2011, registrations have exceeded 320,000 domain names and has had great popularity with internet users in rural areas of Vietnam as reported by leading online newspaper VietnamNet ( )

According to Mr. Tran Minh Tan, deputy director of the VNNIC, under the Ministry of Information and Communications, “[I]nternet users in rural areas were especially fond of using Vietnamese-language domain names since they used Vietnamese almost exclusively on the internet. The meaning of Vietnamese domain names was also clearer and more understandable to Vietnamese users,” Tan said.

read more


Yahoo! Introduces PPC Limits for Parked Domains on Five TLDs [updated]

According to an email sent by domain parking company TrafficZ last night, Yahoo! has introduced a daily revenue cap for parked domains in the .biz, .co, .info, .tv and .us TLDs. If a domain exceeds the revenue cap, no more paid Yahoo! ads will be displayed on the domain for another three days.

Unfortunately the announcement does not reveal the revenue cap, which could potentially be determined on a per domain basis. I would expect the parking companies that are on a Yahoo! feed to either a) implement a backup feed for those TLDs or b) ensure that a backup feed is used once Yahoo! ceases to deliver ads for those domains.

[Update]: We now have a confirmation from & that this restriction was also imposed on their Yahoo! feed. Craig Rowe told DNN via email: “Yes, this is affecting our Yahoo feed as well, and all Yahoo domain match feeds.  In our case, when the capping kicks in, we backfill the domain with ads from second-tier feeds.  So, it’s not that a domain will make no money, but rather it’ll earn less from those ads.

[Update2]: TrafficZ sent another update on Aug 17, offering “TrafficZ clients with exceptional .INFO, .US, .TV, .BIZ and/or .CO domains” to submit those domains to their account team for further review. The email goes on to say that “where appropriate, TrafficZ will work with Yahoo! to have revenue cap limits raised or removed from qualified domains, regardless of TLD“.

read more

Livening up the Internet

ICM Registry, the company that registered the adult domain .xxx. expects to make US$200m/year from other companies registering its sites with the domain

What has changed in the awarding of Internet domain names?

It has become a lot broader. Previously, sites were limited to 22 top-level domains like .com, .org, .co, .net, .edu and national domain extensions like .za and .uk. Now companies like Coke, Apple and Google and even communities can have their own domains.

read more


ICM/.XXX Plans $3M Marketing Pitch, Sponsors WMA, EDS, Exxxotica

PALM BEACH, Fla. — ICM Registry plans on a marketing blitzkrieg at several adult industry shows in the next three months and has taken sponsorship packages at AVN’s Webmaster Access in September in Amsterdam, as well as the Exotic Dancer Show, slated for next week in Las Vegas, and the Exxxotica shows in Los Angeles later this month and New Jersey in November.

“With the .XXX domain launch starting Sept. 7, we are very pleased to be attending and indeed sponsoring many of the B2B and B2C adult related shows and conferences for the rest of the year on a global basis,” Stuart Lawley told XBIZ on Wednesday. “This outreach will form part of our overall marketing effort including, print, poster and TV.”

Lawley, ICM Registry’s chairman and president, said that.XXX reps also will have a “strong presence” at the Asia Adult Expo in August, as well as attending next month’s XBIZ EU in London and the European Summit in Prague.

Lawley noted that ICM Registry’s advertising budget for the next three months has been set at $3 million.

read more


Facebook will likely apply for .facebook.

Will Facebook apply for the new top level domain name Facebook? Most likely.

This popped up on my radar today when Facebook changed the nameservers for the domain name to its main servers. I researched the domain and found that Facebook acquired it after it expired in 2010.

Now, given that this domain was previously owned by someone else, I wouldn’t assume that it is an indication of the company’s plans by itself. Poking around I found this video on YouTube that suggests plans for a Facebook top level domain name. Yet the video was uploaded by someone in the UK a couple years ago using the username “dotfacebook”. It only has 155 views.

Read more


ANA’s Bob Liodice Says New Web Domain Plan Could Cost Marketers Billions

The Association of National Advertisers leveled criticism at a plan to allow for an almost infinite array of new web addresses, called top-level domains, that could cost advertisers thousands of dollars.

At issue: In June the Internet Corp. for Assigned Names and Numbers (ICANN) agreed to allow for an almost infinite array of new domain endings for web sites, such as .phone, .coke., .advertising, .facebook, or just about anything. ICANN is the governing body that manages top-level domains, such as .com and .org.

ANA head Bob Liodice sent a several-page letter to the head of ICANN, Rod Beckstrom, last week, criticizing the plan, the process and the argument for the move. Said Doug Wood, ANA outside legal counsel and partner with Reed Smith, in a statement: “We have found no consensus for support for the program among businesses, consumers, academics, researchers, agencies or government. The paucity of support suggests an overwhelming rejection of ICANN’s assertions that there would be ‘benefits’ for business and industry at large.”

read more


Nintendo fights to get domain name

Nintendo filed a complaint with the WIPO Arbitration and Mediation Center ,asserting legal rights over the disputed domain name .

The domain name resolves to a website that has a collection of online Super Mario games .

Even though it’s been decades since Nintendo brought the video character Mario and Super Mario to life,it’s kind of strange that only now they’ve decided to go after .

read more



There have been some changes made by our advertising partner, and we would like to draw your attention to how these changes will relate to our service.

As of 1st of October NameDrive will no longer be allowed to support advertisements to URL forwarded parking pages.

Needless to say, you are still able to park your domains via a simple DNS forward.

Here is how it works:
To start with, make sure all of your domains are added to your NameDrive account.
Next, contact your registrar or log into your your registrar account and change your domain DNS settings to our servers:

Primary Name Server: –

Secondary Name Server: –

This change was made by our advertising partner and will affect all parking companies working with their feeds.
We strive to make this change as easy as possible for you and are currently working on an alternative solutions in addition to changing your DNS settings to our server.

We will keep you updated on the progress.

Please contact us at: if you have any questions or concerns regarding this matter.

Weekly Digest #97

Hey Mr. Bloggers,
This week we start with the news that Jeff Kupietzky (koo-pyet-sk-yee) has decided to step down from his position as CEO at to move to Israel.

Secondly a serious appraisal of whether it still makes sense to pay high prices for domains in this age of mobile phone & computer apps (I’m SURE those of you domainers who buy and sell will be interested in what is said in this article)…..

We have a piece on how .xxx domains, those that will be in the future reserved for ‘adult’ domains (even if we all know that it is primarily non-adults who visit them), are allowing non-adult organisations the opportunity to reserve some of the 900,000 (yes, nine-hundred-thousand !!!) available domains……. no wonder kids don’t play outdoors anymore…..

Fina.lly, .we h.ave .an arti.cle t.hat expla.ins j.ust .how t.he t.o introd.uce abo.ut a.s .a T.LD w.ill aff.ect t.he indus.try i.n t.he ye.ars t.o…….……. (Where’s the word analysis when you need it, huh?) President & CEO Jeff Kupietzky Stepping Down as Family Plans Move to Israel

After five years with, the past two-and-a-half as the company’s President and CEO, Jeff Kupietzky is leaving the company effective at the end of August. While there have been rumors that Kupietzky might be departing, the official word came this afternoon in a statement released by’s Communication VP Mason Cole.

Cole wrote: “I am confirming the departure of Jeff Kupietzky from his executive role with Oversee at the end of August. After five years with the company and the last two and a half years as CEO and President, Jeff has elected for personal reasons to relocate his family to Israel.
read more:


Does Paying Top Dollar For Domains Still Make Sense In The Age Of Apps?

A friend of mine received an anonymous offer for $120, via GoDaddy, for a domain he had owned for years called He did not know the nature of the offer–that is, whether it was from a well-financed startup–but he at least knew that since it came from GoDaddy, and was not just some personalized plea sent by email, that he should test the offer’s limits. So my friend, an entrepreneur, matter-of-factly countered with $10,000. By the week’s end, the interested party agreed to the offer and moved $10,000 to escrow.

Such transactions are common in Silicon Valley, where the right domain name can still propel a startup’s chances of success. But given the increasing popularity of apps, there’s a question of whether owning the right domain name is as important as it was when the world was driven by dot-coms and browsers rather than iPhones and Android devices. In other words, if you launch an app today–say, Foursquare, for example–is it necessary to purchase if the primary use of the service is through the mobile app, which does not require a web address?

read more:


Online XXX domains offered to non-porn companies

The ICM Registry has revealed that it has had 900,000 interested parties contact them about the use of the XXX web suffix – which is to be a regulated section of the internet intended for pornography.

The registry has noted that a number of those looking to sign up to the service were companies that did not want to be associated with adult material but wanted to grab their domains so that cyber-squatters wouldn’t start posting nudie pics under their moniker.

Because of this, it is offering something called a ‘sunrise period’ so companies can get their act together.
read more:


Dot Brands: The Future of Domains and Deferring Costs

Back in June ICANN began a new program for domain naming that amounts to a “game changer” for many Internet engaged companies. Previously there were only 22 gTLDs, or top level domain determiners, but ICANN’s new initiative has changed this. Very soon, gTLDs will be able to end with just about anything – and world or language you can imagine. How does this change the game?

read more:

Enter your email address to subscribe to ND blog and receive notifications of new posts by email.

Join 30 other subscribers

Follow ND on Twitter