This week; EU domains registrations surprise, Rock’n’ Roll Tea Party, gTLDs wider implications for brand owners and PETA to Launch Porn Site with .XXX . Read on for all this and more of this weeks stories on the net.
84% of .eu domains are registered by registrars based in the EU,says report
Sep 21 2011 – Domain News
“An overwhelming 84% of .eu domain names are registered by registrars based in the European Union, according to analysis done by the .eu registry, EURid.
66% of holders register their .eu domain names with a registrar based in the same EU country, while 18% register their .eu domain names with a registrar based in another EU country. This trend is seen for the second year running and is consistent with EURid’s 2010 research.
“We believe most people prefer to use a local .eu accredited registrar because if they ever need support they can get it in their language,” says Marc Van Wesemael, EURid’s General Manager. “A local registrar will also operate in the same time zone, which is another advantage.”
No politics… just rock & roll
By Morgan Campbell – Published On Tue Sep 20 2011
The Tea Party, a Toronto-based rock band whose web site occupies the domain ( www.teaparty.com) hotly coveted by the ultra conservative wing of the Republican party that has been making the Tea Party name famous in the U.S. since shortly after president Barack Obama was elected in 2008.
As the run-up to the 2012 U.S. election begins in earnest the value of that domain name figures to skyrocket, with some estimates pegging its value at $1 million or more.
Stewart says that’s great money if the Tea Party can get it, though he’s still not convinced the rock band can.
“There are a lot of large numbers (rumoured) because they see a domain name someone might be interested in,” he said. “I wonder if it’s much ado about nothing.”
Are the new Top Level Domains really any use to travel brands?
By Special Nodes – September 21, 2011
The proposed .brand domains are the most controversial of a glut of new gTLDs (global Top Level Domains),being released by ICANN, the international body that in 2004 allowed us to register .eu, .asia, .mobi and .travel domains.
The latest plan for .brand gTLDs has wider implications for brand owners than anything previously considered. In practice they will allow brands to ‘own’ and manage private internets. The unintended consequences of this approach are simply mind-boggling; some say it marks the beginning of the privitisation of the internet.
With a few exceptions brand owners are not keen. The US Association of National Advertisers (ANA) claims the plan “is likely to cause irreparable harm and damage” and has not ruled out legal action to force ICANN to abandon its plans.
ANA’s stance is backed by many more trade bodies representing the majority of the largest brands on the planet.
Speak to a domain name registrar and you’ll find that some of the same brands are talking to them about their gTLD strategies. This should not be taken as affirmation, just that some brand owners are prudently preparing to defend their intellectual property rights, if they must.
PETA to Launch Porn Site with .XXX Domain
By Damon Poeter – September 19, 2011 09:20pm EST
At least they wouldn’t have to change the acronym, right? But animal-rights activist group PETA is apparently willing to run the risk of being dubbed “Pornographers for the Ethical Treatment of Animals” with a plan to launch a porn website “in the name of animal rights.”
PETA has filed paperwork to register the site under the new .xxx domain. Limited registration for .xxx domains began earlier this month and the domain itself is scheduled to go live in December.
Registration for a .xxx domain runs through Oct. 28 and comes in two tracks, Sunrise A for those in the adult entertainment business; and Sunrise B is for those outside the industry who might not want to have their businesses associated with a porn-focused domain.
Investing In Quality Brandable Domain Names
By Mark Fulton / dotsauce.com
I’m usually touting the benefits of keyword domain names in many articles. In this post I’d like to analyze another common domain name type, brandables. A brandable domain is often thought of as a short, made-up word such as Google or Twitter, however this isn’t always the norm. There are different types of brandable domains, even those that do use keywords, so let’s dive in and see what they are all about.
First, a quick word on why a quality brand is important. A recent study shared by eConsultancy found that just 3% of traffic to eCommerce websites comes from social media, while a staggering 46% comes from brand familiarity. Your domain is your brand.